From the category archives:

marketing

How to supplement your work force

by Marlene May 3, 2018

Keeping good people has been a challenge.  Sometimes in response, organizations put staff in positions that they are not qualified to do.  I have seen many such examples:  a trained engineer now doing a marketing job, a receptionist doing PR work, etc.  Usually, there is no support within the company to help these staff members […]

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Inspiration in Unexpected Places

by Marlene June 15, 2016

Man’s mind, once stretched by a new idea, never regains its original dimensions. – Oliver Wendell Holmes, U.S. author and physician Where do you go for inspiration? It is a good thought. Don’t you love a creative train of thought speeding wildly out of control, especially when you aren’t expecting it? This brings me to […]

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A Strong Communication Plan Can Guide You Through a Crisis

by Marlene April 1, 2016

Our work in guiding clients through crisis communications is also an education on the foundation of communications.  Today was no exception. We lay out research plans which help determine objectives, strategies, messages, tactics (and all that goes into these) and build a plan around these elements.  We move as fast or as slow as the […]

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From MySpace to That Loud Girl

by Marlene September 7, 2010

You’ve read at least a million blog posts, articles and expert/guru’s takes on social media, why it works or how you should “do it.” This is not that. This is the story, or at least the first few chapters of my still-in-progress social media journey… I never really thought of myself as an early adopter, […]

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The opinions expressed in this blog are ours and ours alone. They in no way reflect the view of our clients.

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